A new e-commerce platform, built from the ground up
A growing retail brand had outgrown its off-the-shelf store. We assembled an embedded team to design and build a modern, composable commerce platform — new architecture, new storefront, ready for rapid feature work.
The challenge
The brand's packaged store couldn't keep up. Every new feature was a fight against the platform, the mobile experience was converting poorly, and the team had no room to experiment. They needed a foundation they owned — fast, flexible, and built for growth.
Our approach
We built a composable, API-first commerce platform with a headless storefront, so the brand can ship front-end changes quickly without touching core commerce logic. Mobile-first from day one, with performance budgets and experimentation built into the workflow.
- Headless storefront in Next.js / React, backed by a GraphQL API over Node.js services.
- Composable architecture: catalog, cart, checkout, and payments as independent, scalable services.
- Stripe payments and a product-information integration to keep catalog data in sync.
- Mobile-first redesign with a strict performance budget for fast, high-converting pages.
- Built-in A/B testing so the team can experiment and learn continuously.
Before / after
Technologies used
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